Know what’s worth fixing
Get an independent MarTech and AdTech review. See where measurement breaks, tools overlap and manual handoffs slow the team down.
Rewire your
marketing for
the future.
We help teams get more from CRM and CDP, make better MarTech and AdTech decisions, and build AI-enabled software they can run in-house.
See what changes in a sample win-back campaign.
CRM and paid media work from separate lists. Reporting has to reconcile the numbers.
Put your data to work.
We’re a small, hands-on practice. Bring us in to review the stack, decide what to fix first, or build and roll out the changes with your team.
Make CRM and CDP work together
Define what customer data to collect, how to match identities and who owns consent and data quality. Get clear platform recommendations and a prioritised roadmap.
Build SaaS your team can run
Build an internal tool or customer-facing SaaS product, with AI where it saves effort. Connect it to your stack and hand over the code and documentation to run it in-house.
Make AI useful to your team
Choose a real workflow, build a proof of concept and test where it helps. Set review points and train the people who’ll use and maintain it.
What could we help you solve?
Illustrative examples of what an engagement could look like. Open any example to see the approach and deliverables.
Run win-back campaigns from one audience
What we’d do
CRM and paid media are using different lists. Agree how to match customers, apply consent and exclusions, and use the same eligibility rules across channels.
What you’d get
A reusable audience definition, a launch approval step and a way to measure eligible customers who return.
Decide if a CDP is worth investing in
What we’d do
Map the customer data you have and the decisions it needs to support. Compare a CDP with extending CRM or using your existing data platform.
What you’d get
A recommendation based on your use cases, with a roadmap for data quality, identity, consent and ownership.
Make campaign reporting useful again
What we’d do
Trace conversion events and campaign IDs from ad platforms and web analytics through to CRM. Find gaps and duplicate events, then agree which signals the team should use.
What you’d get
A measurement plan, a prioritised tracking backlog and a reporting view the team can use to make decisions.
Build a campaign operations app
What we’d do
Replace scattered briefs, QA checklists and approvals with one workflow. Use AI to flag missing information or draft a brief. Keep launch approval with the team.
What you’d get
A working first version connected to the tools you use, with the code and handover documented for your team.
Pilot an AI assistant for marketing teams
What we’d do
Choose a recurring task, such as answering campaign policy questions. Use approved sources, test on real examples and route uncertain answers for review.
What you’d get
A tested pilot, examples of where it helps or needs review, and a playbook for the team using it.
What would you rewire?
Tell us what’s holding your team back. We can start with a focused review, scope a build or work alongside you through rollout.
hello@providenceconsulting.co.uk